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Privacy Policy

Privacy Policy for Direct Villas UK Ltd

Last Updated: August 17, 2025

Direct Villas Uk Ltd ("we," "our," "us") is committed to protecting the privacy of our property owners. This Privacy Policy explains how we collect, use, and protect the personal information of owners who use our websites, to advertise their properties for rent. This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

1. Information We Collect and the Lawful Basis for Processing

We collect various types of information to provide and improve our services. This information is processed under specific lawful bases as outlined in the UK GDPR.

A. Information We Collect from Property Owners

  • Contact Information: We collect a contact number from each owner for communication purposes.
  • Lawful Basis: This is processed to fulfil our contract with you, the property owner, to provide our advertising services.
  • Property Owner Type: We track whether you are a private property owner or a management company.
  • Lawful Basis: This is processed based on our legitimate interests to understand our customer base and tailor our services accordingly.
  • Property Listing Information: We collect detailed information about your property, including facilities, features, rates, photos, and terms and conditions.
  • Lawful Basis: This information is processed to fulfil our contract with you by displaying your property on our website as per the agreed-upon service.
  • User-Generated Content: You may provide testimonials about your property.
  • Lawful Basis: This is processed based on your consent, which you provide by submitting the testimonial for publication.
  • Analytical and Performance Data: We collect data related to the performance of your listing (clicks, enquiries, deals).
  • Lawful Basis: This is processed based on our legitimate interests to monitor and improve our service offerings.

B. Information We Collect from Holidaymakers

  • Enquiry Information: When you submit an enquiry for a property, we collect your name, contact details (email and/or telephone number), and the content of your message.
  • Lawful Basis: This is processed based on our legitimate interests to facilitate communication between you and the property owner. By submitting the enquiry form, you are providing your consent for us to forward this information to the property owner.

2. How We Use Your Information

We use the information we collect for the following purposes, based on the lawful bases identified above:

For Property Owners: To display your property listing, to facilitate communication with you regarding inquiries, and to manage your account.

For Holidaymakers: To forward your enquiry to the relevant property owner. Please note that Direct Villas UK Ltd is not involved in the booking process, which is a contract directly between you and the property owner.

For All Users: To improve our services and maintain the integrity of our platform.

3. Cookies

This website uses cookies to improve your browsing experience and to analyze site traffic. Some cookies are essential for the site to function properly, while others help us understand how you use the site so we can improve it.

You can learn more about the cookies we use and manage your cookie preferences by visiting our Cookie Policy page.

4. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Property Owner Data: Retained for the duration of your advertising contract and for a period of 24 months following the contract's termination.

Holidaymaker Enquiry Data: Retained for a period of 24 months from the date of submission to assist with any follow-up queries or to provide an audit trail.

All User Data: Anonymised data may be retained for statistical analysis.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

  • With Prospective Guests: Your property listing information (including photos, descriptions, and rates) is publicly available on our website.
  • With Property Owners: Your enquiry information (name, email, telephone number, and message) is shared directly with the property owner to whom you are making the enquiry.
  • With Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, such as hosting providers and analytics services.
  • For Legal Reasons: We may disclose your information if required by law or in response to a valid legal request.

6. International Data Transfers

Your personal data may be transferred to and stored at a destination outside the UK. We will ensure that any such transfers comply with UK GDPR and that appropriate and reasonable safeguards are in place to protect your data.

7. Your Rights Under UK GDPR

As a user of our service (both as a property owner or a holidaymaker), you have the following rights in relation to your personal information:

  • The right to be informed: The right to be provided with this privacy policy.
  • The right of access: The right to request a copy of the personal information we hold about you.
  • The right to rectification: The right to have inaccurate personal data corrected or completed.
  • The right to erasure: The right to have your personal data erased in certain circumstances ("the right to be forgotten").
  • The right to restrict processing: The right to request that we limit the way we use your personal data.
  • The right to data portability: The right to receive your personal data in a structured, commonly used, and machine-readable format.
  • The right to object: The right to object to the processing of your personal data where it is based on our legitimate interests.
  • Rights in relation to automated decision-making and profiling: The right not to be subject to a decision based solely on automated processing.

You can exercise these rights by logging into your account (for owners) or by contacting us using the details below. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

8. Data Security

We are committed to protecting the security of your personal information. We have implemented appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Email: Info@Directvillasuk.com

Address: Direct Villas UK Limited Newham House Dudley Road Darlington DL1 4GG

UK Company No. 06009413

T: +44 (0)1325 527 275

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